LinkedIn-The Biggest Opportunities in Social Media Today To Grow Your Business Worldwide

LinkedIn is purely designed for business purpose for all walks of life with sheer quality and not for gossiping like facebook and twitter. There are currently over 100 million LinkedIn members and that number almost doubled last year alone and as the word spreads the members are growing rapidly. It is now the No.1 social networking site for business professionals with almost 50% business decision makers using LinkedIn across the globe more than Facebook and Twitter.

While LinkedIn is a powerful resource, most people are not using it to their maximum benefit. They tend to register and then treat the platform just as they would Facebook, Twitter and other similar social media sites. Unfortunately, that is the wrong way to go with LinkedIn. These are professionals, almost all highly educated and serious experts in their industries. They don't want to hear what you had for lunch or that your pet coughed up a hairball yesterday. They are no longer interested in where you have planned for your weekend or holidays. They want to communicate on professional level with other professionals. LinkedIn is a professional social network that needs from users to work successfully on their communication skills to allow them to present themselves as experts.

While Facebook and Twitter has received all the media attention, LinkedIn has quietly grown to a network of business people looking for business connections. When you have heard about LinkedIn for few times but do not exactly know what it really is, LinkedIn is really a community where professionals gather and register inside the network to search for opportunities or let other marketers see the new opportunities they supply. It enables both sides to make funds on the internet because it permits those to discover new techniques to make cash and partner with people who also have some thing new to give in their company.

Since it is free to use and is growing magnificently and becoming famous, there are vast number of businessmen who engage into the utilization of these tools. But thinking about how most internet users use the most of their time to these websites such as playing Farmville on Facebook or tweeting about what they had for dinner last night, it is difficult to see how business opportunities are possibly made and how it could create business relationship.

LinkedInfluence is a new career strategy e-book that will teach you how to leverage the power of the social/business site LinkedIn to successfully network yourself and your business. It is written by former professional football player Louis Howes. Most people know that other social media sites like Twitter and Facebook have virtually exploded over half a decade, but are not aware that LinkedIn has also experienced massive growth as well. 

LinkedInfluence will teach you how to harness the power of LinkedIn to propel your small business in new directions.  LinkedIn is one of the most powerful internet marketing tools.  This social networking site can give business professionals the power to realize their business goals. Most businesses are utilizing the social media nowadays to drive traffic, build brand and get exposure. LinkedIn strategies can help you grow your network to net-worth and there is no online resource available to do this better than Linked Influence. LinkedInfluence reviews are the indication that it is all about marketing on LinkedIn – more notably how to promote your stuff and yourself on the business social site.

Learn how to tap into mobile opportunities and engage your customers in a mobile environment

As the adoption of smartphones and media tablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target, driving the growth of mobile advertising spend for different internet marketing business.Brand marketers who want to include mobile in their advertising initiatives should not delay their trials, and should have their budgets in place now to take advantage of mass consumer adoption of smartphones and media tablets."

North America and Western Europe are the regions where mobile advertising budgets will grow most, representing 28 percent and 25 percent of the global market by 2015.However, Asia/Pacific and Japan will remain the leading market throughout the forecast period. Asia/Pacific and Japan is forecast to account for 49.2 percent of mobile advertising in 2011, and 33.6 percent of the global market in 2015.

Experts say the driving force behind the increased consumption of mobile media is “adoption of smartphones, 3G/4G networks and unlimited data plans.” These factors provide “ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS.As consumer usage and technology continue to advance, look for advertising to play an increasingly important role in the development of the mobile ecosystem.

For several years, mobile advertising has been scrutinized, and it is expected to take off, thanks to various pundits in the market, from communication service providers to ad networks. The study found that 689 advertisers used mobile display advertising to reach consumers in April 2011, which is 128 percent more than two years earlier. While 50 percent of all mobile ads were mobile content and publishing, 26 percent of advertisements were for consumer discretionary goods.

These facts make it impossible to ignore the enormous opportunity that lies in mobile marketing as no other internet marketing tools can provide this type of almost limitless reach to consumers. The possibility to send marketing messages that can be received at any time and at any place opens up a new channel for businesses to develop strong relationship with their customers. Marketers are increasingly realizing this potential and developing mobile marketing campaigns to send relevant, personalized messages to their target audiences for an instantaneous impact.

Global surveys and Internet marketing reviews found the major use of SMS, MMS, mobile applications, mobile internet ads, check-in services, Bluetooth marketing, and more to attract users’ attention. Although a number of these possibilities are tied to users with smartphones and phones with internet capabilities, marketing through text messages is proven to be highly effective and can help you reach your audience from among 70% of people who still carry regular cell phones. Response rates for mobile marketing campaigns are extremely high, 15% on average, which is 5 times higher than the average email marketing campaign.

Mobile is becoming the most pervasive, far-reaching advertising platform ever built

Various random studies in internet marketing business have highlighted that in order to be successful in any business it is essential to adopt various marketing strategies. As far as business and it's tactics of marketing in present environment is concerned this could be the most rapid and economical way to reach people. Mobile skills are accelerating, showing more people overall have mobile marketing policies with experience. That might indicate an industry movement towards healthy growth of mobile marketing.

Companies that are still skeptical towards the effectiveness of mobile advertising are mostly over cautious about spending their marketing dollars on an online campaign which doesn’t show clear. Still, statistics show that the number of companies choosing this advertising media to imprint their brand name into the minds of their targeted audiences has shown an exponential growth in the past years. As the mobile marketing has evolved and proved its maturity in different internet marketing reviews, numerous tools for managing, distributing and measuring mobile content have emerged to add more legitimacy to the use of this media. Mobile marketing has become an integral part of marketing mix for companies that have recognized the power of this tool to create the most engaging online user experiences.The measurement metrics differ from company to company, depending on the specific goals they want to achieve by implementing internet marketing tools.Whether it is used for business promotion, expanding client reach, or selling company’s offerings, this is a number one cost-effective online advertising tool for bringing better return on investment. Big part of the success of in general lies in the ability mobile marketing offers to marketers to target their audience based on contextual, demographic, geographical and other parameters. They have to answer to all requirements necessary for reaching these target audiences, they have to offer value in terms of usefulness, information, and relevancy to the customer.

Recently Facebook has also said that the new era is more reliant on mobile technologies. The company has said in a news release that the ratio of Facebook mobile phone users has increased at a faster pace.On the other hand Google has also introduced its mobile device named Android which allows the users to use any type of mobile advertisement to promote various products and services at cost effective rates.

Mobile advertising is now recognized as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns internet marketing tools. For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5 percent of the total advertising budget in 2010 to over 4 percent in 2015.Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010. Worldwide revenue will reach $20.6 billion by 2015.Search and maps will deliver the highest revenue, while video/audio ads will see the fastest growth through 2015.