As the adoption of smartphones and media tablets extends to more consumers, the audience for mobile advertising will increase and become easier to segment and target, driving the growth of mobile advertising spend for different internet marketing business.Brand marketers who want to include mobile in their advertising initiatives should not delay their trials, and should have their budgets in place now to take advantage of mass consumer adoption of smartphones and media tablets."
North America and Western Europe are the regions where mobile advertising budgets will grow most, representing 28 percent and 25 percent of the global market by 2015.However, Asia/Pacific and
Experts say the driving force behind the increased consumption of mobile media is “adoption of smartphones, 3G/4G networks and unlimited data plans.” These factors provide “ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS.As consumer usage and technology continue to advance, look for advertising to play an increasingly important role in the development of the mobile ecosystem.
For several years, mobile advertising has been scrutinized, and it is expected to take off, thanks to various pundits in the market, from communication service providers to ad networks. The study found that 689 advertisers used mobile display advertising to reach consumers in April 2011, which is 128 percent more than two years earlier. While 50 percent of all mobile ads were mobile content and publishing, 26 percent of advertisements were for consumer discretionary goods.
These facts make it impossible to ignore the enormous opportunity that lies in mobile marketing as no other internet marketing tools can provide this type of almost limitless reach to consumers. The possibility to send marketing messages that can be received at any time and at any place opens up a new channel for businesses to develop strong relationship with their customers. Marketers are increasingly realizing this potential and developing mobile marketing campaigns to send relevant, personalized messages to their target audiences for an instantaneous impact.
Global surveys and Internet marketing reviews found the major use of SMS, MMS, mobile applications, mobile internet ads, check-in services, Bluetooth marketing, and more to attract users’ attention. Although a number of these possibilities are tied to users with smartphones and phones with internet capabilities, marketing through text messages is proven to be highly effective and can help you reach your audience from among 70% of people who still carry regular cell phones. Response rates for mobile marketing campaigns are extremely high, 15% on average, which is 5 times higher than the average email marketing campaign.
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